What
Account-Based Marketing
In a traditional siloed system, marketing develops the leads, then hands them off to sales to close the deal. With our account-based marketing system, there is a close synchronization between sales and marketing to develop and generate leads, and find solutions that work for the leads. It is said that 70% of companies that use ABM report that their sales and marketing teams are mostly aligned, compared with only 51% of companies that don’t use ABM.
Efficient
Higher ROI
Engaged Prospects
Building Quality Relationships
Marketing has always been about delivering the right message to the right person at the right time. With an ABM approach, we allowed for all three of these things to happen on a regular schedule and deliver qualified leads. For optimum results, all our ABM campaign managers ensure we invest time and resources in knowing how client channels of marketing are being deployed and in aligning closely with the sales team.
